In my first year of University, as part of our 'Design Thinking' subject, we had to pick a problem space within the realm of sustainability and conduct user-centred research to better understand what was propelling this issue. We were tasked to present our findings in the form of a visual report. I chose 'Fast Fashion' as my problem space. 

I first constructed a few research questions and selected a target group - young women aged between 18-24 years old - based on secondary research to help guide my exploration. 

Then, I selected the research methods I was going to use to unearth my findings.

I kept all copies of my questionnaire, interview transcripts and online ethnography in the Appendix of my visual report for reference. I have attached a few screenshots of them here.

Finally, I accumulated the findings of my triangulation of research methods into an Affinity Diagram, which would guide the presentation of my visual report insights. 

I organised my key user insights into three categories: Demographical, Behavioural and Attitudinal.

I have attached only a few pages of these sections for ease of reference as there were quite a few. 

Next, I presented the identified key areas for improvement, which could be used as a starting point when creating our design solution in the next assessment.

I also constructed 4 user profiles to better understand the types of girls who were buying from fast fashion brands, and what they valued.

Ultimately, I concluded by comparing fast fashion and sustainable stores, and urging professionals in this problem space to consider transferring the pleasure points of fast fashion stores to sustainable ones, to convert more shoppers into more sustainable habits. My result for this visual report was a High Distinction.